Radius Group Inc., Entertainment Technology Consulting

CREATIVE DESIGN AND DIRECTION

(Television Programming, Television Commercial and Video Production)

CREATIVE DIRECTION ON ANY PROJECT INVOLVES A BROAD UNDERSTANDING OF THE BRAND, ITS MESSAGE, THE TARGET DEMOGRAPHIC, AND THE MARKET PSYCHOLOGY. AT RADIUS GROUP, WE STUDY THE EXISTING BRAND IMPRESSIONS IN THE MARKETPLACE AND ADJUST THE MESSAGE DELIVERY TO MELD WITH NEWER TRENDS AND PERSPECTIVES AMONG THE DEMOGRAPHIC TARGET AUDEINCE. IN THIS WAY, WE CAN MAXIMIZE THE CHANGING INFLUENCES OF ART AND ENTERTAINMENT TECHNOLOGY TO CREATE AN IMPRESSION THAT NOT ONLY DELIVERS THE BRAND MESSAGE BUT ALSO CAN STAND ALONE AS A PIECE OF OR INDEPENDENT MEDIA CONTENT.

FROM CONCEPT THROUGH POST PRODUCTION, WE ARE ATTENTIVE TO THE DETAILS THAT COMPRISE IMPACTING AND EFFECTIVE COMMUNICATIONS THAT TYPIFY THE BRAND AND CHANGE THE WAY THE CONSUMER PERCEIVES THE PRODUCT.

SERVICES INCLUDE, BUT ARE NOT LIMITED TO:

* BRAND CONSULTATION

* LOGO AND BRAND DESIGN INTEGRATION

* ADVERTISING CAMPAIGN CREATIVE CONTENT MANAGEMENT

* ADVERTISING DEVELOPMENT

* CONCEPT DEVELOPMENT / STORYBOARDING

* PRESENTATION ART

* COLLATERAL CREATION (WRITTEN COPY - SCRIPTING - GRAPHICS - PRESENTATIONS)

* IN CAMERA DIRECTION

* PRE PRODUCTION / POST PRODUCTION SUPERVISION